What is a Facebook API?
A Facebook API is an application programming interface. These interfaces allow developers to connect their platforms with important Facebook management features available directly through Facebook servers. The API provides developers with the source code necessary to connect, eliminating the need to code these features manually.
Who is the Target Audience for Facebook APIs?
The primary target audience for Facebook APIs are developers looking to create platforms that allow them to manage their social media accounts. Most commonly, businesses and marketing teams that take advantage of social media as part of their marketing and customer relationship management systems take advantage of these APIs.
However, some APIs provide end-user benefits, such as connecting on messenger from an alternative platform or browsing Facebook content without being in the app. They give the end-users a simplistic way to communicate with companies and increase click-through rates in many cases.