What Is A Name Matching API?
Name matching APIs are application programming interfaces. They serve to provide developers with pre-generated code to connect their websites and other platforms to name matching servers. These servers provide developers with name matching services, which are essential for many businesses that mail out physical items to customers.
A name matching API will typically perform two types of matching services. The first type is an exact match, meaning the user requested the specific and exact entity, business or location name. However, these APIs also offer what’s called a fuzzy match. Fuzzy matches take into consideration various ways names and addresses could appear, including missing punctuation and abbreviations. These matches appear as “fuzzy matches” and ensure businesses can confirm the exact and precise name and location when mailing out physical items.
Who is the Target Audience for Name Matching APIs?
API providers typically design APIs specifically for developers to use when creating their platform. In the case of name matching, these APIs offer a host of features to ensure developers can verify names, addresses and other important information. These APIs provide coding “short cuts.” Developers use these APIs to quickly and conveniently connect their platform to a variety of name matching services and use those services directly from their projects.
However, end-users also benefit from developers integrating these APIs into their platforms. The ability to use well-known name matching services ensures products arrive at the correct location. Ultimately, these name matching API alternatives help businesses save time and money on shipping issues and customer service costs.