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ZeroBounce CEO Liviu Tanase talks to RapidAPI about the award-winning system that allows you to check emails in real-time. Also, he shares some of his best tips on getting your emails in the inbox and boosting open rates.
Email APIs are some of the most popular on our platform and for good reason. Not only is email a vital business tool, but its growth as a marketing channel has seen a real boom in the past few years.
With growth come challenges, and the biggest one regarding email is maintaining data quality. Fortunately, there are reliable ways to fix and prevent data decay. We invited Liviu Tanase, founder and CEO of ZeroBounce, to tell us more about how the email verification service helps businesses stay on top of their email list hygiene.
Why is Email Verification Important?
Email is the lifeblood of business communication, and without proper data maintenance, it becomes impossible for brands to reach their customers.
Every time someone sends an email, email service providers (ESPs) look at that sender’s reputation to decide where the email goes — the inbox or the spam folder. In some cases, where data has severely degraded, the sender ends up on a blacklist, which means they won’t be able to reach their recipients at all.
That’s why it’s so important to verify the accuracy of your data — and to do it consistently. Email verification removes invalid and outdated addresses from your list, keeping bounces at bay and maintaining a good sender reputation. Thus, it ensures the successful delivery of transactional and marketing emails to people’s inboxes.
What are the Benefits of the RapidAPI – ZeroBounce Integration?
I try to avoid looking at these things from my own personal perspective. When we developed this integration, both our team and yours put ourselves in our customers’ shoes.
What do they need and want? How can we make things easier for them and help them save time? That’s how we came up with this partnership.
The integration allows you to easily access ZeroBounce along with your other favorite APIs — all in one place. Plus, the fact that you can verify 100 email addresses right away, at no cost, makes things even more convenient.
What’s more, you can use RapidAPI to connect ZeroBounce to other services and plugins. And the billing for all your APIs is neatly organized here on the platform, so you can see your usage and makes updates.
This integration has also exposed ZeroBounce to a new audience, and we’re pleased with the way RapidAPI users have welcomed us. On your platform, ZeroBounce has a popularity of 8.9 out of 10 and a success rate of 100%. We’re in the top 3 email APIs, and that’s rewarding and exciting!
How Does ZeroBounce Help Businesses Keep Their Data Clean?
The ZeroBounce API verifies emails in real-time and prevents the bad ones from being added to an organization’s database. It detects more than 30 types of risky email addresses — such as misspelled, abuse, fake and catch-all emails (just to name a few) — and stops them in their tracks.
Plus, it does this fast: the response time is of 1 to 15 seconds, with an average of 2 seconds. So, once you connect it, it’s a powerful tool to protect your databases against bad data. This way, you have a real chance of making it to the inbox and connect with your subscribers.
How Else Can You Boost Email Delivery and Open Rates?
It all boils down to reputation. Not just your sender reputation, which matters the most in the eyes of ESPs, but also, your brand reputation.
So, follow email marketing best practices: keep a neat list, never add people to it without permission, and stay away from spammy words in your subject lines. Also, email consistently — ideally, on the same day and at the same time.
When it comes to brand reputation, nothing helps people — and you — more than awesome, actionable content. Make sure you’d want to click and read your own email before you send it out.
You may also want to read: How email scoring can save your valid leads and boost your email marketing
ZeroBounce is an award-winning email verification service that helps businesses achieve higher email deliverability. The system removes email typos, nonexistent and abusive email accounts, spam traps and other risky email addresses.
ZeroBounce operates a military-grade security infrastructure, ensuring customer data is protected at the highest levels.
With more than 2.5 billion emails validated to date, the company serves 60,000+ businesses in 190+ countries and adds up to 150 new clients every day. Marketers using email lists validated by
ZeroBounce reports a 98%+ accuracy rate and maintains an excellent sending reputation.
In 2019, ZeroBounce has been named to the Inc. 5000 list of the fastest-growing private companies in the United States. The brand has been featured in prestigious publications such as Entrepreneur, Forbes or USA Today.