Emailed invoices are easy to ignore. But a physical letter? Mailed invoices can earn higher response rates--especially for overdue payments. One brand study reported that the majority (59%) of its customers failed to pay on first billing when emailed and needed additional reminders. Yikes. On the other hand, only 29% of those billed by direct mail …
Lob API Profile: Send Physical Mail Programmatically
We're back with #12DaysOfAPIs, our series to help you get inspired for a side project this holiday season. Today, we're talking about the Lob API (direct mail automation) with Growth Engineer Shrav Mehta. Ok, so what is the Lob API? Lob is an API company that lets you send physical mail programmatically and at scale. That means that you …