What is SEO API?
A Search Engine Optimization (SEO) API is a programming interface for applications that help developers integrate or embed search engine optimization features to mobile and web applications. These APIs are programmed to allow the retrieval of data through the use of keywords from SERPs (Search Engine Results Pages).
Who is the target audience for the SEO APIs
Various groups of individuals make use of these APIs and the SEO API alternatives. These include:
Developers – The developers use the APIs to embed keyword search and retrieval functionality to applications they develop. The APIs also allow them to save time during the coding and application development process.
Businesses and Marketing Companies – Businesses and marketing agencies involved in marketing products and services use these APIs to boost their online campaigns. The APIs also come in handy when the agencies need to improve the website rankings for enhanced visibility.