Raymond Henderson
2025-01-31
Modeling Long-Term Engagement in Mobile Games: Insights from Survival Analysis
Thanks to Raymond Henderson for contributing the article "Modeling Long-Term Engagement in Mobile Games: Insights from Survival Analysis".
The gaming industry's commercial landscape is fiercely competitive, with companies employing diverse monetization strategies such as microtransactions, downloadable content (DLC), and subscription models to sustain and grow their player bases. Balancing player engagement with revenue generation is a delicate dance that requires thoughtful design and consideration of player feedback.
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