Modeling Long-Term Engagement in Mobile Games: Insights from Survival Analysis
Kimberly Gonzalez 2025-02-06

Modeling Long-Term Engagement in Mobile Games: Insights from Survival Analysis

Thanks to Kimberly Gonzalez for contributing the article "Modeling Long-Term Engagement in Mobile Games: Insights from Survival Analysis".

Modeling Long-Term Engagement in Mobile Games: Insights from Survival Analysis

This study examines the growing trend of fitness-related mobile games, which use game mechanics to motivate players to engage in physical activities. It evaluates the effectiveness of these games in promoting healthier behaviors and increasing physical activity levels. The paper also investigates the psychological factors behind players’ motivation to exercise through games and explores the future potential of fitness gamification in public health campaigns.

This paper provides a comparative analysis of the various monetization strategies employed in mobile games, focusing on in-app purchases (IAP) and advertising revenue models. The research investigates the economic impact of these models on both developers and players, examining their effectiveness in generating sustainable revenue while maintaining player satisfaction. Drawing on marketing theory, behavioral economics, and user experience research, the study evaluates the trade-offs between IAPs, ad placements, and player retention. The paper also explores the ethical concerns surrounding monetization practices, particularly regarding player exploitation, pay-to-win mechanics, and the impact on children and vulnerable audiences.

This paper applies systems thinking to the design and analysis of mobile games, focusing on how game ecosystems evolve and function within the broader network of players, developers, and platforms. The study examines the interdependence of game mechanics, player interactions, and market dynamics in the creation of digital ecosystems within mobile games. By analyzing the emergent properties of these ecosystems, such as in-game economies, social hierarchies, and community-driven content, the paper highlights the role of mobile games in shaping complex digital networks. The research proposes a systems thinking framework for understanding the dynamics of mobile game design and its long-term effects on player behavior, game longevity, and developer innovation.

This paper investigates the ethical concerns surrounding mobile game addiction and its potential societal consequences. It examines the role of game design features, such as reward loops, monetization practices, and social competition, in fostering addictive behaviors among players. The research analyzes current regulatory frameworks across different countries and proposes policy recommendations aimed at mitigating the negative effects of mobile game addiction, with an emphasis on industry self-regulation, consumer protection, and the promotion of healthy gaming habits.

This research critically examines the ethical considerations of marketing practices in the mobile game industry, focusing on how developers target players through personalized ads, in-app purchases, and player data analysis. The study investigates the ethical implications of targeting vulnerable populations, such as minors, by using persuasive techniques like loot boxes, microtransactions, and time-limited offers. Drawing on ethical frameworks in marketing and consumer protection law, the paper explores the balance between business interests and player welfare, emphasizing the importance of transparency, consent, and social responsibility in game marketing. The research also offers recommendations for ethical advertising practices that avoid manipulation and promote fair treatment of players.

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