Ryan Morgan
2025-02-03
The Role of Behavioral Nudges in Reducing Pay-to-Win Perceptions in Mobile Games
Thanks to Ryan Morgan for contributing the article "The Role of Behavioral Nudges in Reducing Pay-to-Win Perceptions in Mobile Games".
This paper investigates how different motivational theories, such as self-determination theory (SDT) and the theory of planned behavior (TPB), are applied to mobile health games that aim to promote positive behavioral changes in health-related practices. The study compares various mobile health games and their design elements, including rewards, goal-setting, and social support mechanisms, to evaluate how these elements align with motivational frameworks and influence long-term health behavior change. The paper provides recommendations for designers on how to integrate motivational theory into mobile health games to maximize user engagement, retention, and sustained behavioral modification.
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