The Impact of Dynamic Discounting on Player Purchase Behavior #167633814140 (2025-02-03)

The Impact of Dynamic Discounting on Player Purchase Behavior

Thanks to Margaret Allen for contributing the article "The Impact of Dynamic Discounting on Player Purchase Behavior".

This study explores the economic implications of in-game microtransactions within mobile games, focusing on their effects on user behavior and virtual market dynamics. The research investigates how the implementation of microtransactions, including loot boxes, subscriptions, and cosmetic purchases, influences player engagement, game retention, and overall spending patterns. By drawing on theories of consumer behavior, behavioral economics, and market structure, the paper analyzes how mobile game developers create virtual economies that mimic real-world market forces. Additionally, the paper discusses the ethical implications of microtransactions, particularly in terms of player manipulation, gambling-like mechanics, and the impact on younger audiences.

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Behavioral Nudges in Mobile Games: Promoting Pro-Social Player Actions

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The Role of Predictive Modeling in Monetization Strategy Optimization

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