Elizabeth Martinez
2025-02-02
The Role of Virtual Currencies in Player Retention: An Econometric Analysis
Thanks to Elizabeth Martinez for contributing the article "The Role of Virtual Currencies in Player Retention: An Econometric Analysis".
This paper examines the application of behavioral economics and game theory in understanding consumer behavior within the mobile gaming ecosystem. It explores how concepts such as loss aversion, anchoring bias, and the endowment effect are leveraged by mobile game developers to influence players' in-game spending, decision-making, and engagement. The study also introduces game-theoretic models to analyze the strategic interactions between developers, players, and other stakeholders, such as advertisers and third-party service providers, proposing new models for optimizing user acquisition and retention strategies in the competitive mobile game market.
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