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Instagram has over an estimated 1 billion users, making the business a massive treasure trove of valuable consumer information that businesses can use to better market their products.
On June 29, 2020, all third-party apps officially lost their permission to use the old Instagram Legacy API. From that day on, the Instagram Platform API was split into two simpler APIs: the Instagram Basic Display API and the Instagram Graph API. To help app developers adapt to recent changes, here’s what you need to know about each of them.
The Instagram Basic Display API allows apps that use it to access basic profile information and other media posted on users’ Instagram accounts, like photos and videos. However, this particular API only allows read access to this data.
For more ambitious apps with greater capabilities, developers should turn to the Instagram Graph API. This API allows businesses and other content creators to more carefully manage their online presence. It has the same capabilities as the Basic Display API, but it also allows apps to gather metadata and other pertinent information about other companies and creators. Businesses using third-party apps developed off the back of the Instagram Graph API can also find hashtagged media, moderate comments on their Instagram pages, and find where and when they have been mentioned by other Instagram users.
Each of these two APIs can gather or let you search for important kinds of Instagram user data. Once found, the data will be presented in a format like JSON or XML, making it possible for third-party apps to use the results to do other things. These other things may include tracking customer engagement, predicting likely future demand for products, and so on.
The Instagram API examples mentioned here are excellent tools for developers who want to help businesses and individuals make the most of their Instagram presence.
Both of the Instagram API examples mentioned above are important parts of any well-rounded app designed to manage social media presence. This matters because businesses need a significant social media presence to grow.
When developers integrate any of the Instagram APIs into their apps, they can expect to have tools that greatly facilitate social media outreach and marketing. This will put businesses in a better position to compete for markets share.
All Instagram APIs are supported and made available in multiple developer programming languages and SDKs including:
Just select your preference from any API endpoints page.
Sign up today for free on RapidAPI to begin using Instagram APIs!