Top list of the best SERP Tracking APIs.
A simple SERP Tracking API scrapes the search engine of your choice, usually Google, and returns the rankings of web pages for a given keyword. More complex APIs will allow for further extraction, such as main keywords, headers, suggestions, and more for complete SEO analysis.
Search Engine Results Pages (SERP) tracking is a tool for business owners, web admins, and Search Engine Optimization (SEO) specialists to gauge how well their site ranks on a search engine. Tracking results pages also allow for research of competitor websites to determine which metrics would best be changed for better results.
A SERP Tracking API sends out requests to crawl the search engine and sends back the requisite information. These results can include the ranking of pages in a site, header information, keywords and keyword suggestions, and more information helpful for SEO analysis.
Anyone with a website will benefit from a search engine results page tracking API. When competing with billions of pages on the internet for traffic, it is crucial to get on-page metrics right so that the search engines will serve up your site above your competitor.
Trying to analyze every page at the top of a search engine would be a near-impossible and never-ending task, making using an API an integral part of analytics.
Organic SEO is free, so being at the top of the SERP is a coveted place but impossible to reach without research and tweaking.
Recent studies have shown that when searching online, over 25 percent of users will click the first result in Google, with 15 and 11 percent clicking the second and third results, respectively. Clicks decline sharply after that. Therefore, it is vital to pay attention to organic SEO practices, and APIs that provide SERP tracking information cuts down on research time dramatically.
You can expect a search engine results tracking API to help you with your SEO efforts by returning the critical information you need to tweak your on-page content. You will be able to keep an eye on your rankings and your competition and adjust content as necessary to improve them.
All SERP Tracking APIs are supported and made available in multiple developer programming languages and SDKs including:
Just select your preference from any API endpoints page.
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