Target is a retail chain that George Draper Dayton began as Dayton Dry Goods in 1902 in Minneapolis. In 1962, the first store under the now well-known moniker opened.
Evolving over the past almost 120 years, Target is now one of the most popular discount retail chains. The corporation operates more than 18 hundred locations in the United States and has over 360 thousand employees. The stores are known for their bright red bullseye logo and offer clothing and beauty supplies, housewares, small appliances, and toys.
The Target API, and other retail APIs like it, offer developers a way to access up-to-date product inventory. An API sends the request calls to the server and returns the data to the originating application or website.
Some online retailers allow open access to their APIs. Others, like Target, only provide entry to their API portals to those developers with which they have a working relationship.
There are many reasons one might use a retailer’s API. For example, an online store affiliate would need up-to-the-minute product inventory and pricing to populate their application or website. Many brick-and-mortar stores utilize affiliates and affiliate networks to get their products in front of more people and increase their bottom line.
Without shopping APIs like the Target API, stores would have no way to get their product information out to developers that need the data for their sites and applications. With ever-changing inventory and pricing strategies, it would be impossible to keep the information current.
With product feed APIs, this problem is solved. The developer can provide current product data to their end-users, and the company gets their offerings listed on other sites, apps, and galleries, thereby selling more. It’s a win-win for both parties.
Target APIs and those like it should provide product taxonomies, attributes, values, and current inventory and pricing. The API should also create a layer of security while transferring the data packets between the requester and the store’s server.
All Target APIs are supported and made available in multiple developer programming languages and SDKs including:
Just select your preference from any API endpoints page.
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