In the rapidly changing world of business, maintaining up-to-date customer data is a challenge. As much as 30% of your CRM data could become outdated within a year due to various factors such as relocation, changes in contact details, or significant life events.
Our product offers a solution to this problem through identity optimization. This process not only ensures the cleanliness and accuracy of your data but also enriches it by linking multiple identity markers to a single individual. This means you get a more comprehensive view of your customers, making your CRM records more valuable.
But our product doesn't stop there. It offers continuous identity optimization, updating your customer data in real-time to reflect their evolving needs and preferences. This is made possible by our proprietary Consumer Graph APIs. This API provides a roadmap of your customers' past, present, and potential future behaviors, enabling you to make informed decisions.
In essence, we're offering a product that enriches your CRM records, ensuring they are as accurate, comprehensive, and valuable as possible. This is a game-changer for any B2B buyer looking to optimize their customer data management.