Use this API as your local economy microscope by querying IdealSpot hyperlocal market insight and geometry data. We offer the most precise, extensive, and frequently-updated local market data in the US. Our data is available across the entire US and can be queried at geographic scales ranging from the micro (Census block) through the macro (nation).
Better data and analysis leads to a better understanding of local market opportunities and risks. Integrate with your commercial real estate and marketing applications, machine learning workflows, and other investment analytics.
Our goal is to offer the most complete snapshot of the geographically distributed consumer and retail economy. We start with the fundamentals of consumers and business establishments. To connect retailers with consumers, we provide mobility data like vehicle traffic and mobile device data. To describe consumer intent, we provide geolocated digital marketing data.
We believe that accurate capital allocation through reliable local market data is foundational to creating robust, healthy, and livable communities for all. We hope you and your clients find tremendous value in this service.
If you are a student or academic researcher, please email email@example.com from your *.edu email address to request information about our Academic License Key.
If you are evaluating our platform for a large-scale enterprise project, please email us directly so we may discuss your needs as we have several options available depending on scale and scope.
Query data and GeoJSON geometries at these scales for any US latitude and longitude:
|Demographics, Housing, Spending||Updated Quarterly. Current and historical market data including population, spending, and housing. Vendor (PopStats) is relied upon by Walgreens, Ulta Beauty, Blackstone, etc|
|Labor, Business Establishments, Economic Conditions||Updated Quarterly. Traditional market data including workforce, business establishment counts, and economic conditions like local GDP, unemployment rates. Vendor (PopStats) is relied upon by Walgreens, Ulta Beauty, Blackstone, etc|
|Consumer segmentation||Updated Annually. Demographics grouped into narrative-oriented segments.|
|Vehicle Traffic||Updated semi-annually. Gold standard in vehicle traffic data from INRIX. Counts by day of week, time of day and side of street.|
|Rings and Travel time polygons||Estimate in Real-time. Rings alongside drive time, walk time, bike time, and public transit time polygons. Request as GeoJSON geometries for mapping or use with data queries|
|Administrative region polygons||Updated Annually. GeoJSON administrative regions from US Census Bureau: block groups, tracts, counties, CBSAs, states, opportunity zones, USPS zipcodes|
|Internet Search Volumes||30 day rolling averages for geolocated advertising potential across 450 business categories from major search engines|
|Social Media Interest||30 day rolling average for geolocated advertising potential across 450 business categories from major social networks|
This API powers our local market research platform at IdealSpot.com. The functionality exposed so far is only a portion of our current capabilities. We will be exposing additional API features in time so watch this space!
|Mobile device visit counts, points of interest, brands||Fresh point of interest data across 3000+ brands, millions of POI, and historical foot traffic counts using mobile data for those points of interest|
|Origin/destination trips from mobile devices||Map origins and destinations of devices visiting an arbitrary catchment area|
|Competition search||Search all major point-of-interest aggregators in one query|
|Environment/climate||Expected weather patterns like temperature and precipitation|
|Filter search API||Query data for all counties in state, all tracts in MSA, etc|
|Road segment tiles||Plot road segments on maps in interactive applications|
For more detail see https://developer.idealspot.com/
IdealSpot provides unique location intelligence to better align commercial real-estate location with consumer intent. We take traditional identity datasets and combine them with our proprietary and innovative intent datasets to provide unparalleled information which gives you with a better understanding of your market.
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|age||Median age and age brackets by gender|
|age-trends||Historical and projected population by age bracket|
|avg-home-value||Average home value over time.|
|crime||Crime indicies across several categories|
|daytime-population||Conventionally, daytime population is equated to the number of the employees in an area. However, that number does not capture stay-at-home parents, students, and retired or unemployed individuals.|
|education||Current year education levels.|
|employee-categories||Number of employees by business category|
|employees||Quarterly historical total number of employees (often referred to as daytime population).|
|establishment-categories||Number of businesses by category|
|establishments||Quarterly historical total number of establishments.|
|ethnicity||Current year ethnicity proportions.|
|gdp||Quarterly historical gross domestic product estimates.|
|gender||Current year gender populations.|
|home-value||Median home value and home value buckets|
|household-income||The total amount all members of a household earn.|
|household-size||Number of people per households|
|households||Historical counts and forecasts of number of households in an area.|
|housing-ownership||Home renters, owners, and vacancies.|
|market-context||Common market overview metrics.|
|market-gap||Market gaps by category|
|market-void||Businesses we expect to exist but do not.|
|mortgage-risk||Number of mortgages and their risks on a 1 to 5 scale.|
|occupation||Describes the occupations of residents in the trade area.|
|residential-population||Historical, current and forecasted number of people living in houses and apartments within a trade area.|
|salaries||Salary/Wage per Employee per Annum|
|seasonal-population||Population residing in a housing unit specifically designated as seasonal housing, like a summer cottage or winter chalet.|
|social||Expressed interest on social media within the location’s trade area by business category.|
|spending||Weekly expenditures per product.|
|transient-population||Population residing in a hotel or RV (Recreational Vehicle) for at least 1 night.|
|vehicles-per-hh||Number of vehicles available per household|
|youth-age||Yearly age counts up to 21 by gender|
|search||Search engine searches within a location’s trade area by business category.|