IdealSpot Geodata

By IdealSpot Inc | Updated a year ago | Data

8.7 / 10



Service Level


IdealSpot Geodata Overview

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Use this API as your local economy microscope by querying IdealSpot hyperlocal market insight and geometry data. We offer the most precise, extensive, and frequently-updated local market data in the US. Our data is available across the entire US and can be queried at geographic scales ranging from the micro (Census block) through the macro (nation).

Better data and analysis leads to a better understanding of local market opportunities and risks. Integrate with your commercial real estate and marketing applications, machine learning workflows, and other investment analytics.

Our goal is to offer the most complete snapshot of the geographically distributed consumer and retail economy. We start with the fundamentals of consumers and business establishments. To connect retailers with consumers, we provide mobility data like vehicle traffic and mobile device data. To describe consumer intent, we provide geolocated digital marketing data.

We believe that accurate capital allocation through reliable local market data is foundational to creating robust, healthy, and livable communities for all. We hope you and your clients find tremendous value in this service.

License Information

If you are a student or academic researcher, please email from your *.edu email address to request information about our Academic License Key.

If you are evaluating our platform for a large-scale enterprise project, please email us directly so we may discuss your needs as we have several options available depending on scale and scope.


Query data and GeoJSON geometries at these scales for any US latitude and longitude:

  • Rings (0.5 km+)
  • Drive time (1-60 minutes)
  • Bike time (3-60 minutes)
  • Walk time (5-60 minutes)
  • Public transit time (5-60 minutes)
  • Administrative region (US, states, core-based statistical areas, counties, Census-designated places, Census tracts, zipcodes, Census block groups, opportunity zones)
Data Feature Description
Demographics, Housing, Spending Updated Quarterly. Current and historical market data including population, spending, and housing. Vendor (PopStats) is relied upon by Walgreens, Ulta Beauty, Blackstone, etc
Labor, Business Establishments, Economic Conditions Updated Quarterly. Traditional market data including workforce, business establishment counts, and economic conditions like local GDP, unemployment rates. Vendor (PopStats) is relied upon by Walgreens, Ulta Beauty, Blackstone, etc
Consumer segmentation Updated Annually. Demographics grouped into narrative-oriented segments.
Vehicle Traffic Updated semi-annually. Gold standard in vehicle traffic data from INRIX. Counts by day of week, time of day and side of street.
Rings and Travel time polygons Estimate in Real-time. Rings alongside drive time, walk time, bike time, and public transit time polygons. Request as GeoJSON geometries for mapping or use with data queries
Administrative region polygons Updated Annually. GeoJSON administrative regions from US Census Bureau: block groups, tracts, counties, CBSAs, states, opportunity zones, USPS zipcodes
Internet Search Volumes 30 day rolling averages for geolocated advertising potential across 450 business categories from major search engines
Social Media Interest 30 day rolling average for geolocated advertising potential across 450 business categories from major social networks

Coming Soon!

This API powers our local market research platform at The functionality exposed so far is only a portion of our current capabilities. We will be exposing additional API features in time so watch this space!

Data Feature Description
Mobile device visit counts, points of interest, brands Fresh point of interest data across 3000+ brands, millions of POI, and historical foot traffic counts using mobile data for those points of interest
Origin/destination trips from mobile devices Map origins and destinations of devices visiting an arbitrary catchment area
Competition search Search all major point-of-interest aggregators in one query
Environment/climate Expected weather patterns like temperature and precipitation
Filter search API Query data for all counties in state, all tracts in MSA, etc
Road segment tiles Plot road segments on maps in interactive applications

Developer Website

For more detail see

IdealSpot provides unique location intelligence to better align commercial real-estate location with consumer intent. We take traditional identity datasets and combine them with our proprietary and innovative intent datasets to provide unparalleled information which gives you with a better understanding of your market.

Contact us for Enterprise Plans @

Detailed Developer Docs are available here.

Insight Category Description
age Median age and age brackets by gender
age-trends Historical and projected population by age bracket
ancestry Ancestry
avg-home-value Average home value over time.
crime Crime indicies across several categories
daytime-population Conventionally, daytime population is equated to the number of the employees in an area. However, that number does not capture stay-at-home parents, students, and retired or unemployed individuals.
education Current year education levels.
employee-categories Number of employees by business category
employees Quarterly historical total number of employees (often referred to as daytime population).
establishment-categories Number of businesses by category
establishments Quarterly historical total number of establishments.
ethnicity Current year ethnicity proportions.
gdp Quarterly historical gross domestic product estimates.
gender Current year gender populations.
generations Age generations
home-value Median home value and home value buckets
household-income The total amount all members of a household earn.
household-size Number of people per households
households Historical counts and forecasts of number of households in an area.
housing-ownership Home renters, owners, and vacancies.
language Language
market-context Common market overview metrics.
market-gap Market gaps by category
market-void Businesses we expect to exist but do not.
mortgage-risk Number of mortgages and their risks on a 1 to 5 scale.
occupation Describes the occupations of residents in the trade area.
residential-population Historical, current and forecasted number of people living in houses and apartments within a trade area.
salaries Salary/Wage per Employee per Annum
seasonal-population Population residing in a housing unit specifically designated as seasonal housing, like a summer cottage or winter chalet.
social Expressed interest on social media within the location’s trade area by business category.
spending Weekly expenditures per product.
transient-population Population residing in a hotel or RV (Recreational Vehicle) for at least 1 night.
vehicles-per-hh Number of vehicles available per household
youth-age Yearly age counts up to 21 by gender
search Search engine searches within a location’s trade area by business category.
Rating: 5 - Votes: 1