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|Median age and age brackets by gender
|Historical and projected population by age bracket
|Average home value over time.
|Crime indicies across several categories
|Conventionally, daytime population is equated to the number of the employees in an area. However, that number does not capture stay-at-home parents, students, and retired or unemployed individuals.
|Current year education levels.
|Number of employees by business category
|Quarterly historical total number of employees (often referred to as daytime population).
|Number of businesses by category
|Quarterly historical total number of establishments.
|Current year ethnicity proportions.
|Quarterly historical gross domestic product estimates.
|Current year gender populations.
|Median home value and home value buckets
|The total amount all members of a household earn.
|Number of people per households
|Historical counts and forecasts of number of households in an area.
|Home renters, owners, and vacancies.
|Common market overview metrics.
|Market gaps by category
|Businesses we expect to exist but do not.
|Number of mortgages and their risks on a 1 to 5 scale.
|Describes the occupations of residents in the trade area.
|Historical, current and forecasted number of people living in houses and apartments within a trade area.
|Salary/Wage per Employee per Annum
|Population residing in a housing unit specifically designated as seasonal housing, like a summer cottage or winter chalet.
|Expressed interest on social media within the location’s trade area by business category.
|Weekly expenditures per product.
|Population residing in a hotel or RV (Recreational Vehicle) for at least 1 night.
|Number of vehicles available per household
|Yearly age counts up to 21 by gender
|Search engine searches within a location’s trade area by business category.