SEO is a cost-effective digital marketing strategy compared to paid advertising methods. While it requires an investment of time and resources upfront, once you achieve higher organic rankings, the ongoing maintenance and optimization costs are relatively low.
Unlike some short-term marketing tactics, SEO is a long-term strategy. Once you establish a strong SEO foundation and maintain it, you can continue to benefit from increased visibility and organic traffic for an extended period, even if you reduce your marketing budget med spa local seo.

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