Yotpo is taking reviews social being a fun, social way for your e-commerce customers to read and write reviews! BEFORE YOU BEGIN, you must sign for a free account at Yotpo: https://www.yotpo.com/register , and you are more than welcome to further read on us at: http://www.yotpo.com . We also encourage first time users to checkout our example sites where Yotpo is installed: http://magento.yotpo.com/ http://shop.yotpo.com for list of existing customers please refer to our website. Yotpo API, works above the Yotpo Social Reviews service. It is designed to create more customised solutions for Yotpo customers, and to let them smartly integrate with Yotpo's system. Stayed tuned, the Yotpo API is a work in progress.