This is a commented example on the Coca Cola website :

All these information could help to understand the strategy SEO, which terms are highlighted
in order to target text search on the search engines.

{
    "url": "https://us.coca-cola.com/", // URL
    "title": "Discover Real Magic |  Coca-Cola® ", // Title of the webpage
    "keywords": "coca cola soda, coke soda, limited edition sodas, coke products, coke rewards, coca cola rewards, coca cola products, where to buy coke, coke near me, coca cola near me, new coke products, new coca cola soda, new coke soda", // All keywords
    "description": "Enjoy every magical moment of the season together. Explore ways you can be closer to the ones you love with meals worth sharing, festive playlists, and more holiday magic from Coke®.", // description in the HTML tag HEAD
    "og_description": "Enjoy the refreshing, original taste of Coca-Cola® - shop online or find near you today.",
    "h1": [], // All H1 links that are useful for SEO
    "h2": [
        "Your Future is Waiting For You",
        "Here’s to a Future Filled with Prizes",
        "The magic of mealtime"
    ], // All H2 title
    "h3": [], // All H3 title
    "links": [
        false,
        "#mainContent",
        false,
        "#mainContent"
    ] // Links present on the webpage
}