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APIs as Products

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Best Practices in Building External API Programs

Whitepaper Organizations that want to encourage adoption, use, and monetization of their APIs with external parties such as partners and customers have to think about offering their APIs as products. This approach requires coordinated planning and effort across the entirety of the organization including both business and technical teams.

This whitepaper will cover:

  • Best practices for assessing and resourcing the people and tooling to support API products.
  • Objectives for external API programs and the metrics to evaluate them.
  • Guidance on building and implementing project rollout and GTM plans.
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