Are you curious about what your API consumers are searching for? Is your Hub effectively meeting their needs? Enter Rapid’s Search Term Insights, a powerful new feature within the Enterprise API Hub’s Admin Panel.
Search Term Insights offers a window into your users’ minds, providing key metrics and insights on how API consumers search for APIs within your Hub. Search Term Insights information can be a game-changer for understanding user intent and optimizing your Hub for maximum impact.
What is Search Term Insights?
Search Term Insights is a beta feature that captures data from API consumer searches within your Hub.
Search Term Insights provides a dashboard with critical metrics like:
- Unique Searchers: See the number of unique users who searched for APIs during a specified timeframe.
- Total Searches: Track the overall search volume within your Hub.
- No Results: Identify the percentage of searches that yielded no matching APIs. No matching APIs can indicate a gap in your Hub’s offerings or a need for improved searchability.
- Click Through Rate: Measure the percentage of searches that resulted in the user clicking on at least one API in the search results.
- Conversion Rate: Gauge how many searches translated into users subscribing to or testing an API.
- Top Searches: Discover the most popular search terms and phrases consumers use.
- Top Searches Without Results: Uncover searches that didn’t yield results, helping you identify potential new APIs to add to your Hub.
- Top Results: See which APIs are returned most frequently in search results.
Why is Search Term Insights impactful?
Search Term Insights empowers you to make data-driven decisions about your Enterprise API Hub. Here are some of the key benefits:
- Identify New API Opportunities: Discover APIs that users are searching for but are not currently available in your Hub so you can inform your API roadmap and ensure you provide the most relevant offerings.
- Boost API Visibility: Gain insights into which keywords users are searching for. Use this knowledge to optimize API descriptions, tags, and other content to improve search ranking and ensure users can find the APIs they need.
- Improve User Engagement: Track user search trends to understand how effectively your Hub caters to user needs. Use this data to identify areas for improvement and enhance the overall user experience.
- Measure Marketing Effectiveness: Gauge the effectiveness of your marketing efforts by analyzing how external campaigns translate into API Hub searches.
Unlocking the Potential of Your Enterprise API Hub
Search Term Insights is a valuable tool for any enterprise looking to optimize its API Hub and maximize its potential. By leveraging these insights, you can ensure your Hub is a repository of APIs and a dynamic and user-centric platform that fuels innovation and drives business growth.
Get Started with Search Term Insights Today!
Search Term Insights is currently available as a beta feature within the Rapid Enterprise API Hub. Please refer to the Rapid Enterprise API Hub documentation for more information on accessing and using Search Term Insights.
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