Related APIs in Category: Messaging
Whisper is a proprietaryiOS and Androidmobile app available without charge. It is a form of anonymous social media, allowing users to post and share photo and video messages anonymously, although this claim has been challenged with privacy concerns over Whisper's handling of user data. The app, launched in March 2012, is the main product of the media company WhisperText LLC, which was co-founded by CEO Michael Heyward, the son of the entertainment executive Andy Heyward, and Brad Brooks, who is the CEO of mobile messaging service TigerText. Since 2015, the service has sought to become more of a brandadvertising platform, with promotional partnerships with Netflix,NBCUniversal,Disney,HBO, and MTV. According to TechCrunch, as of March 2017, Whisper has a total of 17 billion monthly pageviews on its mobile and desktop websites, social channels and publisher network, with 250 million monthly users across 187 countries. If these metrics are correct, Whisper outperformed CNN, Vice, and BuzzFeed on Facebook for interactions."CBS New York describes Whisper as "the place to go these days to vent, come clean, or peer into other people's secrets," and that the goal is that of "turning confessions into content." Another premise behind the service was to counter the "best possible self" ego-driven self-aggrandizing "vanity" posting done on Facebook, and as an antidote to the phenomenon of "oversharing" and "too much information" that young users engage in online.Business Insider, Forbes, and The Daily Dot have called it "the anti-Facebook," and Forbes Tech drew a contrast in stating that, "Whisper, even more than Snapchat, is the anti-Facebook." In February 2016, Mashable and Teen Vogue announced that Whisper had partnered with Giphy to allow GIFs in the chat section of its platform.